{"title":"POV Beauty","description":"\u003cp\u003eDiscover a unique selection of POV Beauty products brought directly from the US to the UK by America2UK. This collection features standout beauty, fragrance, and body care items not commonly found in British stores, perfect for those seeking exclusive and cult-favourite US brands.\u003c\/p\u003e","products":[{"product_id":"pov-beauty-dew-it-set-22","title":"POV Beauty Dew It Set","description":"\u003cp\u003eDiscover the Dew It set by POV Beauty, a complete skincare prep routine designed to hydrate, nourish, and enhance your skin's natural radiance. This multi-step regimen includes a priming milk essence, hydrating serum, and moisturizer, perfect for dry, normal, and combination skin types. Achieve a luminous, plump complexion that creates the perfect base for flawless makeup application. Available in the UK for those seeking authentic US skincare products.\u003c\/p\u003e","brand":"America2UK","offers":[{"title":"Default Title","offer_id":59020381847900,"sku":null,"price":229.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/7250\/8508\/files\/Dew-it-hero-badge.jpg?v=1788701622"},{"product_id":"pov-beauty-drip-it-23","title":"POV Beauty Drip It","description":"\u003cp\u003eDrip It by POV Beauty is a hydrating and brightening face serum that deeply moisturises and nourishes for a luminous, dewy glow. Lightweight and fast-absorbing, it visibly plumps skin, smooths texture, and enhances natural radiance. Perfect for all skin types, use it alone for a radiant glow or layer under foundation for a hydrated, flawless finish.\u003c\/p\u003e","brand":"America2UK","offers":[{"title":"Default Title","offer_id":59020382568796,"sku":null,"price":57.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/7250\/8508\/files\/Mainimg.png?v=1788701624"},{"product_id":"pov-beauty-whip-it-24","title":"POV Beauty Whip It","description":"\u003cp\u003eDiscover Whip It by POV Beauty, a lightweight whipped face moisturizer designed to hydrate and support a healthy skin barrier. This airy formula melts into your skin to lock in moisture, smooth texture, and leave a soft, glowing finish without heaviness or greasiness. Perfect for dry, sensitive, or barrier-compromised skin, it nourishes deeply and can be worn alone or under makeup for a supple, healthy look throughout the day. Available for UK shoppers seeking authentic US skincare products.\u003c\/p\u003e","brand":"America2UK","offers":[{"title":"Default Title","offer_id":59020383322460,"sku":null,"price":57.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/7250\/8508\/files\/Main_39ef4dd5-8713-42f4-bb1a-e9892ab8d535.png?v=1788701625"},{"product_id":"pov-beauty-drench-it-25","title":"POV Beauty Drench It","description":"\u003cp\u003ePOV Beauty's Drench It is a hydrating priming milk essence designed to boost moisture and prep your skin for a flawless finish. This lightweight essence soothes, plumps, brightens, and tones, leaving your skin feeling refreshed and dewy. Suitable for all skin types, it absorbs instantly with a silky, water-like texture, making it an essential step before applying serums, moisturizers, or makeup. Experience enhanced foundation wear and a radiant complexion with this must-have US skincare product, now available in the UK.\u003c\/p\u003e","brand":"America2UK","offers":[{"title":"Default Title","offer_id":59020384076124,"sku":null,"price":57.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/7250\/8508\/files\/hero_drench_it_with_byrdie_3.png?v=1788701627"},{"product_id":"pov-beauty-amp-it-26","title":"POV Beauty Amp It","description":"\u003cp\u003eDiscover Amp It by POV Beauty, a moisturizing lip ampoule that hydrates and enhances your lips with a radiant glow. This treatment-meets-color formula plumps lips, seals in moisture, and delivers a glossy, natural finish. Ideal for all skin types, it can be worn alone for a fresh look or layered under lip color for added dimension and care. Infused with nourishing ingredients, Amp It improves lip texture and softness over time. Pair with Contour It lip liner for a complete lip care routine. Enjoy this unique US cosmetic product now available in the UK.\u003c\/p\u003e","brand":"America2UK","offers":[{"title":"Default Title","offer_id":59020384141660,"sku":null,"price":35.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/7250\/8508\/files\/Main_013e208b-2c58-4eff-8ee0-9ab3a8e110fa.png?v=1788701627"},{"product_id":"pov-beauty-glaze-it-27","title":"POV Beauty Glaze It","description":"\u003cp\u003eGlaze It by POV Beauty is a face primer designed to create a polished, glass-skin finish with a skin-gripping formula. It smooths pores and refines skin texture to lock makeup in place all day. Suitable for all skin types, this primer delivers long-lasting wear, ensuring a flawless look from morning to night. Use it over skincare or as a final prep step for makeup that stays put.\u003c\/p\u003e","brand":"America2UK","offers":[{"title":"Default Title","offer_id":59020384895324,"sku":null,"price":44.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/7250\/8508\/files\/glaze-it-hero-glamour-award.png?v=1788701627"},{"product_id":"pov-beauty-snatch-it-eye-serum-28","title":"POV Beauty Snatch It Eye Serum","description":"\u003cp\u003eDiscover POV Beauty's Snatch It Eye Serum, a PDRN-powered treatment that brightens, firms, and smooths the delicate eye area. Formulated with salmon PDRN for deeper collagen renewal, it reduces fine lines, puffiness, and dark circles. Lightweight and fast-absorbing, it provides an instant brightening effect and is perfect for use both daily and as a pre-makeup step to prime under eyes for smoother concealer application. Ideal for mature, tired, or dark circle-prone skin, now available for UK customers seeking effective US skincare.\u003c\/p\u003e","brand":"America2UK","offers":[{"title":"Default Title","offer_id":59020385616220,"sku":null,"price":57.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/7250\/8508\/files\/snatch-eye-pdp-hero-v2.png?v=1788701630"},{"product_id":"pov-beauty-snatch-it-face-ampoule-29","title":"POV Beauty Snatch It Face Ampoule","description":"\u003cp\u003eDiscover the Snatch It Face Ampoule from POV Beauty, an intensive skin treatment infused with salmon PDRN to revitalize skin tone, texture, and elasticity. This unique formula tightens and plumps your skin instantly for a fresher, firmer look with lasting anti-aging benefits and zero downtime. Perfect for all skin types, use it after cleansing and toning as the first active step for a smoother, more sculpted makeup base and enhanced skin renewal. Experience visible firming and a vibrant complexion with this powerful PDRN-powered ampoule now available for UK shoppers.\u003c\/p\u003e","brand":"America2UK","offers":[{"title":"Default Title","offer_id":59020386369884,"sku":null,"price":66.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/7250\/8508\/files\/snatch-face-pdp-v3.png?v=1788701630"},{"product_id":"pov-beauty-shrunk-it-set-30","title":"POV Beauty Shrunk It Set","description":"\u003cp\u003eDiscover the POV Beauty Shrunk It set, a mini skincare prep collection designed for the UK shopper who wants authentic US beauty products imported hassle-free. This travel-friendly set delivers the same radiant, deeply hydrating, and glow-enhancing results as the full-size routine, perfect for on-the-go use. Ideal for travel, gifting, or trying POV Beauty's skin prep that transforms your makeup look anywhere you go.\u003c\/p\u003e\n\n\u003cp\u003eBest For: All skin types\u003c\/p\u003e\n\n\u003cp\u003emini drip it - 15ml \/ 0.5 fl oz\u003c\/p\u003e\n\n\u003cp\u003emini whip it - 13ml \/ 0.44 fl oz\u003c\/p\u003e\n\n\u003cp\u003emini glaze it - 15ml \/ 0.5 fl oz\u003c\/p\u003e\n\n\u003cp\u003eamp it (full size) - 15ml \/ 0.5 fl oz\u003c\/p\u003e\n\n\u003cp\u003ecarry it - vegan leather\u003c\/p\u003e","brand":"America2UK","offers":[{"title":"Default Title","offer_id":59020386435420,"sku":null,"price":125.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/7250\/8508\/files\/shrunk_it_pdp_hero.png?v=1788701631"},{"product_id":"pov-beauty-renew-it-set-31","title":"POV Beauty Renew It Set","description":"\u003cp\u003eDiscover the POV Beauty Renew It Set, a trio of ultra-hydrating skin prep essentials designed to leave your skin glowing, plump, and refreshed. This three-step hydration routine builds moisture from start to finish, delivering a luminous complexion perfect for bare skin or as a radiant makeup base. Ideal for UK shoppers seeking genuine US skincare products imported directly for your beauty routine.\u003c\/p\u003e","brand":"America2UK","offers":[{"title":"Default Title","offer_id":59020387189084,"sku":null,"price":154.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/7250\/8508\/files\/Renew-it-hero-badge.jpg?v=1788701632"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/7250\/8508\/collections\/04608417ecc3420eb77ac990530e7eb7_tplv-fhlh96nyum-crop-webp_636_672.webp?v=1788698374","url":"https:\/\/america2uk.com\/collections\/pov-beauty.oembed","provider":"America2UK","version":"1.0","type":"link"}